GUBS was presented this year at the New York Toy Fair in February. It was very well received, with many people being drawn to its colourful packaging. My brother Alex and I were a little overwhelmed by the sheer amount of stuff to see at this show, but it was a great learning experience. Another thing that caught us off guard is seeing, first hand, the business side of toys and games so vividly. We are used to conventions filled with gamers who are searching for fun. Here we found sales people, many of whom were not really gamers, who were primarily interested in sales pitches and whatnot. We felt a little out of place until day two, where we just hovered near our game and explained it as best we could to anyone interested. Overall, we felt things went great. And we got to finally meet the Gamewright guys in person, which was really awesome. They are really cool folks, and Alex and I look forward to working with them well into the future.

As many of you have probably already heard, GUBS has a new publisher: Gamewright Games! I am thrilled to be welcomed into the Gamewright family of games. GUBS is a perfect fit for their line, and the people at Gamewright have worked very hard to preserve everything that made GUBS great. Their new and improved version is AMAZING! I could not be more pleased.

The game should be released middle of next month, but you can preorder now by going here.

I realized the other day that my brother and I have never really gotten much face time associated with GUBS, and that most of you have no idea what we look like or who we are. I mean, there’s a great deal of information in the making of GUBS about the history of the game itself, but only little glimpses into our lives.

Well, nice to meet you. My name is Cole and thats my brother Alex. Together we created GUBS. He’s four years younger than I am (I’m 27 now) and he’s been helping me make games since we were very young. I live over in San Francisco and Alex is in Lodi where we grew up together. Alex is a talented craftsman (welding, leather work, etc), a musician (he’s written many songs and plays awesome guitar) and an all around cool dude. I’m a writer/game designer/artisty guy who loves film and literature.

GUBS is our baby and there’s no one on earth who knows the game or world better than the two of us. We know every strategy inside and out, he constantly is my equal in tossing around ideas for expansions and changes, and watching a game of GUBS between the two of us is a crazy affair where each “turn” lasts maybe a second.

We are both so excited to be sharing all the joy we’ve had with the game and the gubs world with all the fans. Thanks for reading, and I hope we can continue to bring you more great adventures in the land of the Gubs.

Being a professional graphic designer was a huge help to going through the self-publishing route. I could lay out my own business cards and promotional material, not to mention the design for the website and the cards themselves.

This here is a little promo poster I did that would hopefully encourage folks to check out the game. I sometimes feel as though I made the box to bland. Its all brown, which was intended to give it an old earthy feel, kind of mysterious. The only problem is that GUBS should appeal to children, and children are generally drawn to fun, friendly colors.

So I tried to show the color of the cards with this poster while keeping the epic feel of the old rustic look. I added a lot of texture and a bold header to catch people’s eye. Even though this poster didn’t see too much use, I still think its one of the cooler looking pieces created to show off GUBS.

What do you think?